Software, shaped with care.
An independent studio building its own mobile and web apps. Each has its own identity, with White City Labs behind it.
We build software that makes complex tasks simpler. Familiar problems or new challenges, we bring thoughtful design and AI together to find a better way.
Products
What we're building
No. 01
In developmentTripollon
One link for the whole tour.
We're building a tool for travel agencies to organise itineraries, documents and traveller updates in one place.
No. 02
What's next.
For now, we're focused on our first product. Future projects will have a place here.
The right platform.
Mobile or web, depending on the product. The platform should fit how people will use it.
The thinking behind the apps
Complex tasks. Simpler ways.
01
A fresh approach
We look at where a task gets complicated, then rethink the steps, the tools and what software could do differently.
02
AI built in
We design around what AI can do: connect information, handle routine steps and help people get from a question to a useful result.
03
Beyond the first release
We plan for fixes, updates and support as part of building a product.
What matters to us
01
A clear purpose.
We start with a specific task and the people who need a better way to do it.
02
Less busywork.
We look for repeated steps software can take on, so people can focus on the decisions that need them.
03
Privacy from the start.
We consider what data a product really needs and how to explain its use clearly.
Have a question or an idea?
Ask about a product, share a suggestion or contact us about press and collaboration.